CONCEPT

Outstanding creative concepts, from initial idea to finished 360 campaign. Thinking outside the box, yet always consumer centric. From initial idea, with strong copywriting, to directing TV Spots and designing the Key visuals is where I feel at home. Connecting to the audience by identifying a simple journey: Frustration - Aspiration- Inspiration - Inspirational.-plus a great, unique and disruptive sense of humor. Let me put you at the center of your story.

CREATIVE

My creativity comes in many shapes and forms. A hands on approach with everything I do is the foundation. Unlike many creatives, I can create and finish an idea on my own. Film, photography, music, design, copy, pr activations, below the line executions - using all channels and platforms. Somewhat of your Swiss arms knife of creation. An asset working mostly in secret while helping you break through your biggest challenges.

BRAND

A brand is a persons gut feeling about your service, product or company. A brand is not what you say it is, It’s what the sad it is. You can’t be everything to everyone. Building the brand, its culture and behavior built on a single minded approach and honesty is my passion. Let me help you position yourselves in the mind of the audience and have their preference. Purpose driven, I will shape your societal and cultural relevance. Consumer not ego driven.